Hublot, the renowned Swiss luxury watchmaker, has unveiled its latest masterpiece, the Big Bang Unico SR_A, a collaboration with British designer Samuel Ross. This release marks a significant shift in the brand's pricing strategy, offering a more accessible entry point into the world of Hublot. But is it a step forward or a step back for the brand's iconic design language?
The Big Bang Unico SR_A: A New Era for Hublot?
After three editions of the Big Bang Tourbillon, Hublot has taken a bold step with the Big Bang Unico SRA. This new release features a more affordable price point, making it accessible to a wider audience. The watch showcases Ross' unique design aesthetic, which has captivated the design world since 2022. During a conversation in Miami, Ross hinted at the possibility of creating more accessible designs, and the Big Bang Unico SRA is the result.
The watch's case, measuring 42mm in diameter and 14.5mm in thickness, features a sleek and elongated silhouette. While the SRA honeycomb motif is absent from the case, it is still present on the structured rubber strap, adding a subtle nod to the designer's signature style. The midcase is engraved with subtle SRA branding, a subtle yet effective design choice.
The dial of the Big Bang Unico SR_A is skeletonized, revealing the intricate HUB1280 caliber. This movement is a work of art in itself, with its automatic flyback chronograph and silicon escapement. The hour markers and date track are skeletonized, creating a clean and modern look. However, the absence of the bold colors and sapphire elements seen in previous models may disappoint some enthusiasts.
A More Subtle Approach
The Big Bang Unico SR_A offers a more subtle interpretation of the Hublot design language. The smaller dimensions and elongated case design create a unique silhouette, but it may not suit everyone's wrist. The watch is priced at $31,200 and is limited to 200 pieces, making it an exclusive addition to any collection.
A Controversial Take
While the Big Bang Unico SR_A is a step forward in terms of accessibility, some may argue that it deviates too far from the brand's iconic design. The absence of bold colors and the more subtle approach may be seen as a step back for Hublot's signature style. But is it a necessary evolution for the brand to remain relevant in a competitive market?
The Future of Hublot's Design Language
As the Big Bang Unico SR_A is just the beginning, the future of Hublot's design language remains uncertain. Will the brand continue to explore more accessible designs, or will it revert to its iconic style? Only time will tell. But one thing is certain: Hublot's collaboration with Samuel Ross has sparked a new era for the brand, and the watch community is eagerly awaiting the next chapter.
