e*thirteen's US Sales Revolution: Dealer Direct Distribution
e*thirteen is shaking up the US market with a bold move. Effective January 1, 2026, the company will ditch third-party distributors and embrace a direct-to-dealer approach. This isn't just a change; it's a strategic shift towards a more sustainable and customer-centric future.
The Current Landscape:
Until now, ethirteen relied on Quality Bicycle Products (QBP) and Bicycle Technologies International (BTI) for distribution, alongside dealer-direct sales. But the winds of change are blowing. Recent tariffs and inflation have squeezed margins, and ethirteen is determined to fight back.
Why the Shift?
Chris Costello, American Sales/Service Manager, explains: "We want to limit tariff and inflation-driven price hikes and offer our dealers better margins." By cutting out the middleman, e*thirteen aims to keep prices competitive and ensure dealers thrive.
Benefits for US Dealers:
- Fatter Margins: Dealers will enjoy increased margins on high-ticket items, select consumables, and high-volume products.
- Margin Protection: Dealers can buy discounted items from the B2B site without sacrificing margins. They also earn rebates on margin differences for products sold at standard prices during sales windows.
- Free Shipping: Orders over $200 qualify for free ground shipping within 24 hours (excluding weekends and holidays).
- Shopify Integration: Seamlessly integrate ethirteen's inventory with your Shopify website, minimizing financial commitments. ethirteen handles stock and drop-ships directly to customers.
Two Purchase Options:
- Online B2B Portal: Dealers can sign up for a dedicated B2B account on the e*thirteen website, offering 24/7 online purchasing and robust margins.
- Custom Programs: The US sales team is ready to tailor solutions to individual dealer needs, offering custom pricing.
A Win-Win Situation:
This transition is about more than just distribution. It's about strengthening relationships with dealers and ensuring ethirteen's innovative components remain accessible and competitively priced for all US cyclists. As Chris Costello says, "We believe this move will foster stronger relationships with our dealer partners and ultimately benefit all ethirteen riders."
Looking Ahead:
ethirteen is excited to embark on this new chapter, committed to optimizing service and keeping its products accessible. Get ready for a brighter, more connected future with ethirteen.
